A study on “An emotional marketing strategy”

 I read an article written by Ayako Taniguchi and Satoshi Fujii, “An emotional marketing strategy” toward promotion of public transport: A Case Study of Mobility Management in Wien-city.

 The decline of public transportation causes serious problems in many cities all over the world. So governments and transportation companies are trying to carry out plans to improve the use of public transportation. One of those plans is “psychological” strategy to attract people by using media, posters, events, or so on.

 This study introduces “emotional campaign” carried out by a company in Vienna, which is not considered important in Japan. In 1998, they started the emotional plan which intended to improve “image” of public transportation.

 There are many kinds of public transportation in Vienna, for example trains, buses, street cars, and subways. About 100 years ago, transportation companies were integrated into a utility, Vienna public utilities and transport service and then, it changed its name wiener linien stock company. Now, this company manages all of public transportation.

 This company puts emphasis on the appearance of transport system, specifically cleanness. They clean subway station twice every day. The marketing policy is “do what people want” and basic concept is “respect user and improve convenience.” CS investigation is carried out every year and the score has been increased.

 As examples of “emotional campaign”, 1)image strategy(use poster and pamphlet) 2)campaign when new route is opened(ex. distribution of free ticket) 3)communication with user(ex. WEB site) are carried out.

  “Emotional campaign” is intended to have people have attachment for public transportation. It is important that people have “my rail senses”. If emotional campaign is carried out properly, it is possible.

 It is often said that Japanese character is more emotional than that of Europe. So, in Japan, if emotional campaign can change people’s fundamental attitude toward public transportation, this strategy will be practical.

Reference:http://library.jsce.or.jp/jsce/open/00039/200606_no33/pdf/6.pdf

The food of Ukraine

Ukrainian cuisine is characterized by strong taste. A staple food is bread. Vegetable dishes are eaten more than fish dishes and meat dishes. Drinks are sweet or sweet and salty.

Ukraine was under the control of other countries, so Ukrainian cuisine are influenced by German cuisine, Russian cuisine, and so on.

 In Ukraine, beet is a popular vegetable and there are about 30 kinds of beet. They often use pork, lard, and Smetana, a kind of sour cream.

 

 Borscht, solyanka, kotleta, varenyky, beignet, kasha, and salo are popular Ukrainian cuisines. I will tell you a recipe of varenyky. Varenyky is like boiled gyoza but we use various ingredients. Potato, mushroom, meat, cabbage, cheese, cherry, strawberry, and… So we can enjoy various tastes from sweet taste to salty taste. Ingredients used to cook varenyky can be gotten easily in Japan and you can cook varenyky for only about 40 minutes. This is why I chose this recipe. I want to cook varenyky with my friends. Here I show a recipe of sweet strawberry and cherry varenyky and cheese varenyky.

 

The recipe of varenyky

<Ingredients>

・flour : 400g

・water : 200ml

・sugar

・salt

・strawberry : 200g

・cherry : 200g

・cottage cheese : 200g

・1 egg

 

<Directions>

1. Sift flour and put it into a bowl.

2. Add water, sugar, and salt and mix them carefully.

3. Round dough and wrap it in towel for 20 minutes.

4. Cut it to about 1cm.

5. Flatten out one piece and put strawberry and cherry or egg and cottage cheese in it.

6. After boiling water, boil them for 5 minutes

 

References：

http://ja.wikipedia.org/wiki/%E3%82%A6%E3%82%AF%E3%83%A9%E3%82%A4%E3%83%8A%E6%96%99%E7%90%86

http://rocketnews24.com/2013/07/04/346688/

 

If we take a trip to Azerbaijan…

It is exciting to prepare for a trip. For example, thinking what clothes we were, where to go, what to buy as a souvenir and so on.

In preparing to go to Azerbaijan (staying 2weeks), We need to be careful about documents such as visa and know about peace and order.

First of all, We must be careful about visa.Before leaving for Azerbaijan, We have to get a visa on our passport in Embassy of the Republic of Azerbaijan in Japan because we cannot get it in Azerbaijan. To get a visa, we need application form, passport and Letter of invitation from a companies or a travel agency in Azerbaijan or hotel reservation confirmation.

Second,　at immigration gate, We input the terminal machine of customs declaration and hand in a customs declaration.

There are a lot of difference between Japan and Azerbaijan. There are a lot of 　diseases we Japanese are not familiar with. So we should take out the best overseas travel insurance and need to know the most believable hospital.　At the point of clothes, we have a lot of things to think of. In Azerbaijan, the temperature difference is extreme. In addition the geographic problem, there  are religious problem. People in Azerbaijan tend to dislike wearing clothes with much exposure of the skin. So we should wear long sleeve clothes.

Next, We are planning where to visit. The first day of 2 weeks is for moving day. Our plane departs Tokyo at 1 o’clock and arrive at Baku at 12:15.

First, we’ll travel to Baku for five days. Baku is the capital of Azerbaijan and the most popular sightseeing city and it is famous for the Old Town.

 First day, we will go to the Gobustan National Park and see the prehistoric carvings, which is World Heritage. I want to know life at that time.

  Azerbaijan is located near the Caspian Sea. So, next day, we will cruise around the Caspian Sea. The view of sea will be very beautiful. After cruising, we will enjoy sea breeze at a café near the sea.

Third day, we will enjoy the Old Town. First, we will walk in the city. There are castle walls and we can see how people live in this city. And, perhaps, we call talk with them.

Next, we will go to graveyard in the park. Victims of the conflict and Soviet’s invasion are buried there. We will realize the importance of peace.

Next day, we will go to the Maiden’s Tower. It is the symbol of Baku, and it has a small museum. I want to know the history of Baku. Then, we will go to the other historical museum. We will know about it more there.

Fifth day, we will go to Yanar Dagh. We can see blazing natural gas. It will be amazing. After that, we will go to Masazir Gol, a pink lake. It will be wonderful. We will be deeply impressed this day.

We will stay at a hotel by the Caspian Sea. At night, we will enjoy a beautiful night view.

 

Next day, we will leave Baku for Shemakha. Shemakha was the capital of Shirvanshah, so we will enjoy streets and houses there. After that, we will go to Sheki and stay there at night.

Next morning, we will go to the museum in Sheki and know about its history. Then, we will go to Tbilisi, the capital of Georgia. We will stay there for two days.

  First day, we will go to Mtskheta. It has historical buildings, for example, churches. These are World Heritage. We will enjoy these buildings and streets.

  Second day, we will go to Mtatsminda Amusement Park and enjoy attraction. I want to ride a Ferris wheel and a roller coaster. After that, we leave Georgia for Armenia.

 

  Next, we will stay at Yerevan, the capital of Armenia for two days.

  First, we will walk in the city. There are churches and other historical buildings in Yerevan, too. We will enjoy streets and buildings.

  Next day, we will go to Erebuni Museum and Erebuni Fortress. Yerevan was named after Erebuni, so we can know history of Yerevan there.

  Finally, we will come back to Baku, Azerbaijan. We will go to Taza Bazaar, a market to buy souvenir for friends. I want to buy caviar because caviar is a popular souvenir of Azerbaijan and it is cheaper there. Then, we go to see the Caspian Sea. This night will be the last night of our travel.

The last day, Our plane departs Baku at 17:45 and next day we arrive at Tokyo at 17:55.

We hope this plan will work out.